Hi, I am a hands-on design lead passionate about crafting elegant, scalable design systems with data and strategy in mind. Bridging usability and aesthetics, I enjoy working across teams to create easy-to-use, compelling web and mobile experiences. Take a moment to poke around.

WHAT I EXCEL IN

Brand and design systems

Creating brand identity per product positioning and user testing. Establishing color, typography and  iconography standards to ensure consistency across product and marketing channels. 

UI design

Ideating on interface solutions through low- and high-fidelity prototypes based on user stories. Creating UI guides, templates and asset libraries for websites, apps and direct marketing.

Optimizing UX

Refining user experience throughout the customer journey across product. Iterating on layout and interaction patterns and improving performance on tasks through testing and analytics.

WHAT I’VE DONE

Esurance brand and design system

Brand guidelines, UI specifications and assets.

Esurance Website

Design system and ongoing optimization. 

Photo Claims App

A feature of Esurance Mobile App that takes the policy holder through mobile claim submission process.

DriveSense App

A mobile app that helps drive safer and get a car insurance discount.

Coverage Counselor App

A responsive app that gives customers personalized coverage recommendations.

Marketing campaigns

Small scale websites and content hubs supporting social media and content marketing campaigns.

LET’S MEET

Please send me a note and let’s chat about how we can work together.