Autodesk Profile
Customers are expecting from Autodesk more than great software. Profile is an opportunity to build a personalized relationship with the consumer by providing an experience than is relevant to the individual so that they can get more value from using the product. To accomplish it we redesigned the portal to be more customizable, transparent and easy to use.
Problem
As a user I can’t see my settings at a glance. They are hard to find and update. I see no value in completing my profile. I’d like to use it on my phone.
As a business we want to maximize the opportunity for data collection so we can target our communications better.
Goals
Create intuitive interactions that facilitate trust. Show the benefits of profile completeness. Adapt it to users’ lifestyle and viewing devices. Understand user behaviors to personalize messaging, and target product retention.
My role
Involved from concept to execution in the UX and Visual Design role.
Delivered prototypes, participated in user validation and design reviews and iterated to address feedback. Handed off high-fidelity mockups to engineering.
Brainstormed design and technical challenges at standups and demos and proposed solutions.
Conducted QA, identified and logged in defects.
Collaborators: PM, Engineering, UX team
Process
We focused the redesign on 3 personas, each of them a professional with a dynamic career. They need an interface that’s quick and easy to manage. They also want reassurance that engaging is worthwhile.
User feedback:
“Settings are hard to find. I can’t access it when I’m away from my desk.”
Solution:
We restructured the information architecture, grouping content into logical sections, streamlined the navigation, and gave the items more intuitive names.
On the dashboard we used a set of action cards customized per personas and their interests. The new layout created a better overview of their profile and a direct path to edit.
We made the portal responsive to ensure access on the go.
We aligned it with Autodesk Design System for a continuity of customer experience and increased trust.
Old and new: Profile Dashboard
User feedback:
“My information is difficult to update. I see no value in completing my profile.”
Benchmarking and user research:
We explored multiple layout and interaction options to let users view and edit their profile data. We conducted benchmarking to identify web standards and best practices. We considered allowing edit in a modal, on a new page or a side drawer. We validated our ideas with users through usability testing.
Solution:
We utilized modular layout and the editing-in-place feature to simplify managing personal information.
We implemented a panel list for displaying user data and a drawer pattern for editing.
We collaborated closely with copy strategy team in regular design sessions to provide a rationale behind asking users for their personal details. We placed an explanation of how we’ll use their input in a paragraph under each section heading.
Old and new: Personal Info page — 0 state
Redesigned interactions: editing personal information
Old and new: Security section
We maintained layout consistency in the remaining sections.
Scalability
The new design allowed us to seamlessly integrate new, complex mutli-step flows. One of them such as 2FA setup, where we guided the user trough a series of screens to modify their security settings.
Business feedback:
“We want to maximize the opportunity for data collection.”
Solution:
Utilize interface components that allow for more precise capturing of user data. Use a combobox component instead of text input to make users chose from preset conventions rather that allowing them for unmoderated input.
Old and new component: Industry field
Results
Over 10 months after the release we got 800k users engaged in the Personal Info section, 300k in Security and 255k in Settings.
Next steps – ongoing optimization
During user testing shortly after the release we learned that customers:
Appreciated the drawer feature
Valued the minimal and organized look and feel
Pleased with the experience overall, little to critique
But also they’d like to see further improvements:
