WHAT I EXCEL IN
Brand and design systems
Creating brand identity per product positioning and user testing. Establishing color, typography and iconography standards to ensure consistency across product and marketing channels.
Ideating on interface solutions through low- and high-fidelity prototypes based on user stories. Creating UI guides, templates and asset libraries for websites, apps and direct marketing.
Refining user experience throughout the customer journey across product. Iterating on layout and interaction patterns and improving performance on tasks through testing and analytics.
WHAT I’VE DONE
Esurance brand and design system
Brand guidelines, design system specifications and UI assets.
Esurance.com website design system and ongoing optimization.
Photo Claims App
Part of Esurance Mobile App that takes the policy holder through mobile claim submission process.
A mobile app that helps drive safer and get a car insurance discount.
Coverage Counselor App
A responsive app that gives customers personalized coverage recommendations.
Small scale websites and content hubs for marketing campaigns.
Please send me a note and let’s chat about how we can work together.