MICROSITES

Supporting content, product and email marketing efforts ranging from a Superbowl through remarketing and PR campaigns, I designed a variety of websites, landing pages and blog sites.

 

Content marketing Tech & Safety microsite

Tech & Safety campaign needed a hub with well defined content organization and relevant and appealing article pages imagery to increase traffic and domain ranking and drive quoting.

I created a new layout for the campaign home page while reusing site-wide patterns, such as the header hierarchy, the subnav, and the quoting module.

 
CM-DT.png
CM-MB.png
 

On individual article pages we used data visualization to help the user understand complex data.

graph-1-DT.png
graph-1-MB.png
graph-2-DT.png
graph-2-MB.png
 

Each of the 7 articles of the campaign reached about 50,000 people, received on average 32,000 traffic, 240 media pickups and 4,000 reactions (likes, comments and shares).

 
 

Fuelcaster gas-saving app quiz

To support social media campaign promoting Fuelcaster, a gas predictor app, we created an animated interactive gas-saving quiz. I wireframed the story board, the functionality and the layout and worked with an illustrator to bring the idea to life.

 
fuelcaster-DT.png
fuelcaster-MB.png