magdalena romero
visual / interaction design
- websites
- Delta Dental Annual Report 2011
- Delta Dental Annual Report 2010
- MySmileKids Website
- Mi Vendimia Website
- Magda Romero Photo Website
- Mission Small Business Website
- Rocket Postcards Website
- TRDP Microsite
- Email Marketing
- motion graphics
- Interactive Dental Quiz
- Network Advantage Presentation
- Corporate Holiday Cards
- Dental Health Video Series
- Corporate Videos
Translated the leading national insurance
company's annual reports from print to web-presence.
Defined interaction system and content organization.
The added 2010 features include dynamic slide highlights
presentation.
For the first 2009 Delta Dental electronic annual report I was asked to create an animated introduction to convey the main message. This is followed by a detailed presentation of company's accomplishments.
I created MySmilekids branding system and graphic style and was responsible for design and coding of all pages and interactive features of the website. It is the Graphic Design USA Magazine and W3 Gold Award winner.
An online vintage store. Working closely with the founders, I provided original photography and visual design that brings out the unique in the stylish merchandise. I also produced the website.
My personal website intended as a tour through artistic landscapes and moods. I utilized various ways of expression including music and creative animation to create a multimedia showcase.
The website functions as a promotional
medium for the local stores in the context of the objectives
of the organization. I used cultural background imagery to
reinforce the message, provided photography and development.
A high-traffic website served the print
house for eight years combining product and company presentation,
and guiding the user through a clear ordering and upload
process. My role was interaction/visual design and
development.
Tricare Retiree Dental Program presentation featured
on the enterprise portal. I applied interactivity and a clean
design style to convey the logistics of the plans to the senior
audience and produced the website.
Samples of landing pages and online newsletters that reached a multi-million audience of subscribers, brokers and benefits managers. Within the branding guidelines I developed a unique style for each campaign.
Featured on MySmilekids site as part of the wellness initiative, the quiz uses a scoring system, a talking cartoon character and animation to add fun to the educational process. I provided visual design.
Created for Sales Representatives
for use at the finalist client pitch PowerPoint presentations
and narrated by a Delta Dental Senior Sales Executive. I designed
and produced the video animation.
The wellness initiative was created to add
value to Delta Dental insurance. I designed corporate website features,
such as the program splash page and health videos that I art directed
and supplied with motion graphics.
The customizable benefits presentation and testimonials for use by the Sales Representatives in the client pitch presentations. I designed motion graphics for the first one and created storyboards and edited the testimonials.
